Blog
Sheffield Hackathon Autumn 2016
We shrugged off the chills of autumn this year by sponsoring yet another friction-fueled hackathon. Nearly 200 people packed themselves into the University of Sheffield for an exciting showdown of data, innovation and pure nerve.
Bringing Natural Order to Data Disorder
The world of tech can be complicated. To paraphrase the late Steve Jobs, “simple is harder than complex”.
The Five Most Important Metrics Successful Lead Generators are Tracking Right Now
Running your lead generation campaign without tracking the right metrics is like flying a plane through a heavy storm without a radar system. As Peter Drucker once famously said, “what gets measured gets managed” – or in other words, if you’re measuring the wrong things, you’re managing the wrong things too.
What the US Presidential Race Can Teach You About Lead Generation
There is one thing right now that is captivating the entire world: The US election race. And with it, sitting just beneath the surface to the naked eye, is a fierce marketing battle where the top minds in branding and positioning fight tooth and nail to promote their candidate into the most powerful position in the world.
CPA or CPL – Which Performance Marketing Model Works Best?
If you’re like most advertisers, you’ll probably stick to the one standard model of performance marketing that you’re most familiar with. For example
Why a Well-Oiled Online-Offline Cycle is Key to Conversion
Every action should be executed with a goal in mind. If your action is lead generation, then conversion should be your goal
The Deadly Pitfalls of Taking Your Lead Generation Global
…So, you just got a lead. Or maybe a thousand. Lead generation with data enrichment adds a whole new diamension
How to Increase Lead Conversions by Finding Using Data Enrichment
…So, you just got a lead. Or maybe a thousand. Lead generation with data enrichment adds a whole new diamension
Ultimate Guide to Ping Tree Lead Distribution Systems
Discover how ping tree systems streamline lead distribution in industries like health insurance, mortgage sales & more! Boost conversions and sales revenue today!
How Technology is facilitating a New Age of Lead Generation
Technology isn't just for direct advertisers. On the Databowl blog this week we have written about a subject that almost everybody in the performance marketing and lead generation space has thought about, but very few have discussed…
How to Choose the Right Lead Management System for Your Organisation
Lead management systems have become a big thing over the past couple of years, and it’s no surprise why – leads are everywhere, and they are full of money.
How to Set Up a Successful Affiliate Offer
Setting up an affiliate offer sounds easy in theory…