Blog

We’re back with a new season of the B2C Lead Generation Podcast. To kick things off we work through some predictions for 2022.

We catch up with George Collins from Leads Navigator to have a deeper look at what it takes to build a brilliant value exchange programme.

Everyone is dreaming of a secret sauce.... trouble is, there isn't one! But there is Progressive Profiling and no one really does it that much... and it's pretty damn saucy. We explain what it is and how you can use it to get a HUGE competitive advantage.

This week we pull back the veil on the dark side of Lead Gen. We explore what Ping Post is, explain how it varies from Ping Trees, and examine how it is used to exploit the most vulnerable in society in the pay day loan industry.

As part of Alcohol Awareness Week in the UK we spoke to Jason Baker, CEO of Citrus Ornge, who was incredibly open and inspiring as he told us his story of how and why he built Citrus Ornge around a powerful Social Mission.

This week we answer the question do data brokers add value? We also examine the kind of value do they add, how they can make themselves invaluable, and how lead buyers can measure their value add.

In this article we set out 6 pillars of lead nurturing you should follow in order to build the strongest possible relationship with prospects and maximise your ROI.

What does it take to start a lead generation agency from scratch and turn it into one of the biggest in the world? What would you need to grow that fast?

We're LIVE AT PI LIVE 2021 from Old Billingsgate, London. In this article we chat to chat to George Collins from Leads Navigator to discuss how the show is going for him, the latest topics everyone is discussing, and a little about the best ways to educate lead buyers. 

We try and examine just how big of an impact individual sales agents can make on conversion rates with a case study based on Joe Williams' recent experiences.

Why do people buy cheap leads? It’s a loaded question, but in this latest article we try to answer it in a critical way.

We explore how to get more sales from the leads you buy, how to optimise lead flow, and why it is so important for lead sellers and lead buyers to build a strong relationship and work together.