Blog

This weekend, we were delighted to sponsor an action-packed hackathon at one of the world’s most advanced engineering facilities: The University of Sheffield.

This post is designed to help advertisers who have started hitting upon the components of a winning campaign. Having aligned their traffic to winning ads and landing page combinations they want more of the same...or even 10X more of the same thing

Lead Generation and Automation might be easy enough to rhyme, but getting the two of them to work together can feel more like trying to find the pot of gold at the end of a rainbow!

Broadcast messaging and follow-up has turned into a chaotic mess that can only be compared to jamming triangles into circular holes. In fact, this “one-size-fits-all” attitude of mass production and mass marketing is widely regarded as the very root cause of a scientific phenomenon called “Banner Blindness” (the tendency of web visitors to automatically ignore online advertising, even when it contains information that they actually want or need).

MWC is a chance to see how mobile advertising ties into the whole mobile eco system. Mobile now accounts for so much traffic and a large part of the lead generation process, meaning it is vital to know where the market is going and how this could fit in with your strategy.

Getting the perfect mix of volume and quality of leads from publishers can be like tightrope walking over the Niagara Falls. However there are many out there in the trenches of the performance marketing space that are pulling this off like a world class performer.

The latest 2015 report by Forensiq has once again let us look behind the red curtains of the nightmarish happenings in the ad tech world. Ad blockers are now said to account for up to $21.8bn in lost advertising, and it is set to rise next year.

Before you splash out on a shiny new system for your business, take a look at the pros and cons of Managed Vs. Self-Serve solutions

According to a recent study by Microsoft, the average attention span of a human being has dropped to just eight seconds. That’s less than a goldfish! But what does this mean to you and I?

By now you will have had your fill of 2016 digital marketing predictions, be it the rise of programmatic video ads or the final ending to the long slow death of TV.

Albert Einstein said that compounded interest is the eighth wonder of the world. This applies to marketing also. The compounding savings on invalid leads over time also adds up to amounts you could probably run a presidential campaign from.

The best call to action for customers is proving to be a call on a pay per call (PPC) basis.