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Are you ready to get your hands dirty with a bit of deep data science? Today, we’re going to look at what advertisers really want, and how they can get it. More specifically, we’re going to show you the fastest possible route – as the crow flies – from A to B, where A = “wherever you are now”, and B = “the pot of golden leads at the end of the lead generation rainbow

Last weekend, the University of Sheffield Enterprise and Startup Weekend hosted a battle of ideas in the Sheffield Diamond.

John Pemberton was a marketing genius. Not only was he the founder of the most well-known brand in the world – Coca-Cola – but he also created one of the most powerful direct response strategies as well – the coupon

Performance marketing is often compared to a muddy puddle. It can seem unclear and hard to navigate.

If you’d like to have the ability to create ultra-profitable lead-generation campaigns… and… you’d like to have it in the fastest amount of time humanly possible… then I believe this will be one of the most important posts you’ll ever read.

Lead generation has been around, in some form or another, for as long as trade and commerce have existed. But in 2015, things really started to heat up, and the huge digital thirst that consumers have for freebies and online offers has been carrying on through Q1 of 2016, with the main progress coming from the following regions:

While most marketers are trying to close deals like a they are in college (one night stand), the smart strategic CMOs are cleaning up by creating killer converting funnels for those that aren’t in the position to buy straight off the bat.

Lead generation has been around, in some form or another, for as long as trade and commerce have existed. But in 2015, things really started to heat up, and the huge digital thirst that consumers have for freebies and online offers has been carrying on through Q1 of 2016, with the main progress coming from the following regions:

When it comes to keeping in line with relevant legislation, it can feel like you’re walking along a tightrope made of melting butter. It’s a slippery balancing act that can really land you in the lions den if you make the slightest wrong move.

Do you really know how much a customer is worth to you over the long haul? Probably not – not unless you track everything.

It’s pretty obvious that we’ll soon be relying on renewable energy as our main source of power. You only have to look at how Saudi Arabia is pumping $2-trillion into weaning itself off oil; or at how the heirs to the Rockerfeller fund recently withdrew all their investments in oil. Yes, fossil fuel is gradually becoming a thing of the past, and renewables are taking over.

2014 and 2015 saw huge growth for the lead generation industry. According to a report by IAB, advertiser spend during 2014 hit £1.1billion, with an estimated return of £16.5billion – huge growth from the year before. The growth continued during 2015, and if this quarter’s figures are anything to go by, 2016 is set to be an even bigger year still for lead generators everywhere.