Blog

This week we look at an issue many of you have requested: Feedback Loops. We want to examine why it is vitally important for lead buyers and lead sellers to be working together, openly and transparently, to benefit everyone.

We speak to Kevin Bauer from Kessel Digital to discuss Return On Ad Spend, and why he believes it is fundamentally evil!

We look at the idea that a lead without intent is just contact information, ask why intent is so important, and explain how adopting this idea in your work can lead to more sales.

We catch up with Darrell Alfonso from Amazon to dive deep into what is involved in marketing operations and why it is so important.

In the latest instalment of the B2C Lead Gen Podcast we have the pleasure of welcoming Commercial Head of MVF, Josh Joyner, to look at what it takes to run lead generation for one of the largest lead gen businesses in the world!

We speak to Robert Webster from Canton Marketing Solutions to explain why lead generation is primed to enter a second golden age as we enter the privacy first era of digital marketing.

In this week’s episode of the B2C Lead Generation Podcast we ask a simple question and we give you a simple answer. But we also dive in a little deeper and ask / answer the question from a few different perspectives.

What are Vanity Metrics and what are Impact Metrics? What is the difference between the two? Why do marketers still pay attention to Vanity Metrics? Why should marketers and lead generators only be paying attention to Impact Metrics?

We speak to Dr. Augustine Fou and look at what happened when giants like P&G, Chase, Uber and eBay turned off their spending on digital ads... and saw ZERO impact. 

In this week’s catch-up, Daniel and Simon aim to lift the lid on some of the more dubious practices that are undertaken when it comes to the sharing of personal data.

Brands need to start thinking more about lead gen and thinking like lead generator, but what would happen if they did?

Google has extended its original deadline to deprecate third-party cookies in Chrome until late 2023, but in practical terms what does this actually mean for lead buyers and lead generators? We try and answer that question for you in this article.